In 2022, here's How you Start a Blog and Make Money.
The Ultimate Guide to Starting a Blog and Making Money Right Now
Starting a Blog and Making Money on the Side in Six Easy Steps is the ultimate guide on starting a blog and making money on the side.
1. Pick your Blog's name and niche
2. Get your Blog Online (Web Hosting)
3. Design your Blog with a free Wordpress Theme
4. Write your first Blog post
5. Promote your Blog and get Readers
6. Make Money from your Blog
What is a Blog?
Should I start a Blog?
Can I start a Blog without any technical experience?
Is it still possible to make money from a Blog Today?
To discover how to establish a blog and generate money right now, follow these six steps:
Let's get started if you're ready to take the plunge and discover how to create a blog that can turn into a legitimate source of internet revenue.
1. Pick your Blog's name and niche
First and foremost, you must choose a name and a specialty for your new site.
Because the name of your blog (such yourblog.com) is the first thing people will see, it should ideally symbolise either the main themes you'll be writing about—or it might be your own name, the name of your business, a clever combination of words, or something else entirely.
The basic topic area on which you'll be focusing your material is your blog's specialty. Topics such as travel, cuisine, fashion, lifestyle, technology, and others are examples. Incorporating a word or two in the name of your site that clearly conveys what your material is about will be extremely beneficial to your future blog visitors.
What if I can't decide on a blog name yet?
What happens if the name I want to use isn't available?
Can I change the name of my Blog later?
2. Get your Blog Online (Web Hosting)
The second step in beginning a blog is to get your site up and running. A web hosting firm can help you with that. You'll choose the blogging platform and web hosting package you'll use to get your blog up and running in this phase.
What is Web Hosting?
How much does Web Hosting cost?
What's the best Web Hosting service to use?
—> To get started with Bluehost, go here and click the green "Get Started Now" button.
Choose your plan
To begin, choose a hosting package (inputting your blog name comes next). Personally, I like the Choice Plus package since it includes Domain Privacy, which prevents your personal information (complete name, email address, phone number, and home address) from being published online.
This is what selecting your plan will look like. Simply select your preferred plan by clicking the green "Select" button:
While I said above, I recommend going with the Choice Plus plan to receive the Domain Privacy feature, which will secure your personal information online, but either of these options will do as you start your blog—and you can add domain privacy later for roughly $1/mo during the checkout process.
Pick your Blog's domain name
Check if your domain name is available:
If your preferred domain name isn't available, you can either attempt another alternative that comes to mind—or (as I recommend) take the option to choose your domain name later once you've finished setting up the rest of your account and have had a chance to consider it over. In addition, if you're still undecided, I go through how to select the correct name for your blog later in this article.
Here's where you may select your domain afterwards (it'll display as a popup if you linger over the page long enough or drag your mouse up near the top of the page):
After either choosing your domain name or opting to select it later, you’ll be taken to the final step in the sign up process—creating your account.
Create your Bluehost account
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Select the right hosting package
Which pricing plan is best to start a blog with?
If you want to lock in the lowest possible price for your hosting, I recommend going with the "Prime 36 Month Price." That's the method I employ. It also ensures your blog hosting for the next three years at their lowest pricing (along with domain privacy). Because the discounted pricing for new customers applies only to the first payment, if you pick the 1-year plan, your cost may increase after the first year.
As a result, if you pick the 36-month plan, your pricing will be guaranteed for three years. As a result, I propose choosing the plan with the longest length that your budget allows.
Choosing the right package extras (skip all but one)
I recommend maintaining the Domain Privacy Protection add-on, but the others may be skipped. Later in this article, I'll show you how to utilise a variety of free and low-cost plugins and utilities for things like SEO optimization, enhanced security, and site backups, obviating the need for most of the other package extras.
However, having the domain privacy extra keeps all of your personal contact information (your name, email, phone number, and address) hidden, as I indicated previously. If you selected the Choice Plus Plan on the previous screen, your Domain Privacy Protection will now be shown as "Free," as seen in the screenshot above—part it's of that plan.
If you choose a Basic or Plus Plan, tick the option to add Domain Privacy Protection to your order for roughly $1 per month.
The amount you'll pay today is the total you'll see now. Remember, depending on the package you choose, you won't have to pay again for 1, 2, 3, or 5 years. There's also a 30-day money-back guarantee if things don't work out with your blog.
Enter your billing information
Now enter your billing information, check the box indicating that you agree to Bluehost's Terms of Service, and click the green "Submit" button.
Woo! It's time for a small get-together.
You've now finished the first significant step in the process of beginning a blog.
It's time to move on to the next stage of having your blog properly created and optimised now that you've completed the initial signup procedure.
On the following page, you'll be guided step-by-step through the process of installing WordPress on your blog with Bluehost—and later in this guide, I've got a tonne of helpful tips for optimising your blog, as well as free and cheap plugins you can install to help get your blog looking great, and more.
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3. Design your Blog with a free Wordpress Theme
It's time to have a bit more fun now that we've completed the important setup part of beginning a blog.
If you've never worked on a blog before, you could become a bit frustrated with this procedure when it comes to designing your WordPress site, but don't worry, it won't get too complex.
WordPress is your best bet if you want to build a blog and generate money from it.
What is a Content Management System (CMS)?
What is Wordpress?
Should I start a Blog on Wordpress (and is Wordpress free)?
One thing to keep in mind is that WordPress is available on two different platforms. WordPress.com and WordPress.org are two different websites. They have nearly identical names, however there are significant variations between them:
WordPress.com:
- Is free to use (with heavy restrictions)
- Doesn’t let you pick a custom domain name (i.e. 👉 yoursite.wordpress.com)
- Has very limited monetization options (you can’t sell your own ads)
- Doesn’t let you upload plugins (for email capture and other things)
- Has limited theme support so you’re stuck with very basic designs
- You have to pay to remove WordPress branding and get your own domain like yoursite.com
- Limited SEO and analytics
WordPress.org:
- Fully customizable design, unlimited plugin options, and no branding
- Total control over your own monetization efforts
- Powerful SEO features (so people can find your site easier)
- Let’s you start or add an eCommerce store or membership site
- Small monthly fee (from the cheap hosting plan you use to get your blog online)
Choosing the best (free) Wordpress theme
A well-designed blog establishes credibility. It shows that you care about your blog enough to make it appear beautiful. This does not need elaborate animations or a plethora of fonts and colours. In reality, the finest designs are straightforward, obvious, and simple to comprehend.
Once you've chosen the ideal theme for your WordPress site, it's time to explore the world of WordPress plugins, which may help you unlock even more adjustments and prep work so that your blog can grow into a viable company.
8 essential Wordpress plugins you should install on your Blog today
1. Yoast SEO:
2. WPForms:
3. Google Analytics Dashboard for Wordpress:
4. UpdraftPlus:
5. WP Rocket:
6. MaxCDN:
7. Insert Headers and Footers:
8. Lightweight Accordion:
4. Write your first Blog post
What is a Blog niche?
Does my Blog need to have a niche right now?
Ask these questions to determine a smart niche to start a blog in:
- What is a childhood fascination or dream that you find fascinating?
- What is the most enjoyable portion of your day?
- Do you have any interests or would want to learn some?
- What is one of your most sincerely held values?
- What is one accomplishment of which you are particularly proud?
To monitor the Monthly Search Volume, I like to utilise a free tool like Twinword Ideas (how many people are searching for this term each month).
Take a look at the results for each of your keywords. You've found a potentially successful niche if all of your top keywords have a Monthly Search Volume of 5,000–10,000. If you're getting close to that number, in the hundreds of thousands of Monthly Searches, you might want to narrow down your focus rather than compete with much larger, well-established websites on more popular topics.
Brainstorming smart Blog post ideas (using keyword research)
Even once you’ve established the niche you’ll be blogging about, you have to do smart keyword research in order to generate the right blog post ideas that’ll actually bring you readers.
6 ways to come up with clever blog post ideas
- Observing what other bloggers in my field have written about (and what did well).
- Examining my most popular blogs to determine what my readers enjoy the most.
- Doing more quote roundup pieces that don't take a lot of creative thinking and work on my part (like my blogs about business advice and internet business tools).
- In my office, I'm chatting with bloggers and coming up with new ideas.
- I'm going to talk about some recent lessons I've learnt (and my advice).
- I'm thinking about the blogging blunders I've made and the strategies that work now.
Now you're ready to write your first blog post
Once you’ve decided on the first blog post you want to write, you’ll navigate to the “Add New Post” section from your WordPress Dashboard.
Go to Posts > Add New which will look like this right here:
Next, you’ll be taken to a brand new article page that’ll look like this (a totally blank canvas
Writing a blog post headline that encourages readers to click through
- Do they frequently begin with a number?
- How many of their article titles have parenthesis in them?
- Do you think it's a good idea to capitalise the initial letter of every word?
Choosing an SEO-friendly blog post URL
How to set an SEO friendly URL for your blog posts
Crafting a compelling introduction to your new blog post
The do's and don'ts of writing a blog post introduction
Answering the who, what, where, when, and why as soon as possible is the simplest technique for creating an engaging introduction. Another strategy is to start with your conclusion. This may seem paradoxical. People have gotten bored of wasting time on clickbait blog postings that lead nowhere in this age of short attention spans.
The faster you can create relevancy with your reader and offer them cause to believe they'll find what they're searching for in your blog article, the more likely they are to read it and share it.
Improving the look and feel of your blog post
Finally, what looks "good" is subjective and entirely up to you, based on what you believe your (future) readers would find most appealing. But one of the most essential lessons I've learnt from launching my own site is that design is really crucial.
5 rules to structuring the perfect blog post layout
1. Make sure your blog postings are easy to read.
Crazy colours, various typefaces, and a slew of pictures aren't what design is all about. It's all about making your reader's experience as pleasant as possible. Negative space is essential for your blog's legibility and readability, so don't start by cramming design components everywhere. Look for methods to help the process move more smoothly (a good WordPress theme should do this for you).
Next, make sure your font is large enough (for a blog, you'll want to go with a font size of 16pt or greater). You should also be cautious with line length. The optimal length of a sentence on your blog, according to most designers, is 50–85 characters since it keeps readers moving through the piece. For a more in-depth explanation on customising your visual typography settings, see my instructions on how to change font size and font colour on your site. Then check out my guide to determining how lengthy a blog article should be. for additional information
2. Always add a featured image at the top of your blog article that is relevant.
Our brain recalls information in two ways: audibly and visually. You'll have a greater chance of readers remembering your blog if you mix the two at the top of your article with a striking image.
Tip: Don't be concerned with custom-designed photos at first.
Take, for example, the guide's prominent image (at the top of this post). I strengthen my reader's connection with me by placing a relevant image at the top of the post (and superimposing the title on it).
3. Use subheaders often to split up your material.
Looking at a large wall of text might be overwhelming, and it may cause visitors to abandon your blog. Every 300-500 words, I recommend inserting a heading or sub-header. I also aim to incorporate photos around each header in my article to break up the flow of text, like I've done here.
4. Use style to draw attention to essential points in your content.
Your visitor will be guided through your topic by a great blog design. One of the simplest ways to achieve this is to use bold or italics to accentuate crucial points, as I do throughout this article. However, you can't state everything in your post is crucial, so use it selectively.
5. Make certain that others are aware of their whereabouts.
It's a good idea to include a small paragraph about yourself in the sidebar or bottom of your blog to establish a lasting connection and make visitors feel at ease.
Hitting publish on your first blog post
Now, if you, like me, value good design, there's one more thing you can do before publishing your first blog article.
According to studies, blog articles containing photographs receive 94% more views than those without. When it comes to social media posts, tweets with photographs receive 150 percent more retweets than those without, while Facebook posts with images receive 2.3 times more interaction. Adding a few aesthetic components to a blog article may virtually double the number of views and increase the number of shares it receives.
Free blog photo resources
Unsplash (for free blog images and stock photos)
For fully free, user-uploaded photographs for your site, Unsplash is the greatest online resource. Unsplash's crew carefully selects each photo to ensure that it is of excellent quality. You don't even have to credit the photographer under the Unsplash licence (though they do advocate it), making Unsplash the most convenient alternative for free blog pictures.
Other great free blog photo resources worth mentioning
- Wikimedia Commons: 21+ million photos and images from throughout history that are now in the public domain and free to use.
- Life of Pix: Awesome free-to-use photos donated by an advertising agency in Montreal, Canada.
Bonus: Creating a blog content strategy
1. Define your blog's objectives: What motivates you to start a blog? What are your goals for your blog's content? This purpose may alter as your blog grows, but it's still crucial to know what it is from the start.
2. Get to know your blog's followers (and where they hang out) by doing the following: Your blog's success will be determined by the number of visitors it receives. To write for them, you must first understand them, which is why writing for yourself is beneficial. It's a good idea to do some research on the audience for whom you're writing. Consider your target audience's demographics and psychographics. Demographics refers to your readers' quantitative characteristics (age, gender, location, and job title), whereas psychographics refers to their non-quantifiable characteristics such as values, interests, attitudes, and belief systems. You may start creating an audience persona—a fictionalised representation of your ideal reader—once you've laid down these attributes.
3. Decide on the primary content pillars for your blog: It's helpful to have a few guiding categories to go to when determining what to write about. I prefer to refer to these as content pillars since they serve as the framework for the remainder of your site. For example, if you're launching a personal finance blog, your pillars may include personal financial tips, expert interviews, industry news, debt repayment, and so on. Hundreds of blog entries may be written about each of these pillars. They also function in tandem to demonstrate that you're a thought leader in your field.
4. Plan out the stuff you'll write as soon as you start your blog: It's recommended taking some time soon after you begin your blog to plan out your content pipeline for the next weeks (possibly months). It's impossible to predict when your first blog article will become viral. In that scenario, you'll need at least a game plan in place to immediately engage any new readers that come your way. It's OK to start with just one or two blog entries under each of your primary content pillars, preferably in the form of evergreen content that will survive the test of time.
In this tutorial, we've gone a long way. You've progressed from studying the fundamentals to writing your first blog article.
It's time to speak about what occurs after your first blog post is published... marketing your content, increasing traffic, and eventually making money from your site.
5. Promote your Blog and get Readers
Here are a few of the most effective techniques to begin sharing your blog entries and attracting new readers.
Using social media to promote your blog
When you're looking for readers, the natural first place to look is social media. Today's most popular social media platforms are Facebook, Twitter, YouTube, Pinterest, LinkedIn, Reddit, Instagram, Snapchat, and TikTok. You should choose whichever platform best matches your specialty and audience's interests. That's a crucial point to keep in mind. It's pointless to try to promote your blog entries across all social media platforms.
Look for the social channels that give you the best return
How to choose which social networks to promote your blog on?
Videos and curated content on Facebook
Instagram has a lot of high-resolution images, quotations, and Stories.
News, blog entries, and GIFs are all available on Twitter.
Video material on YouTube (2nd largest search engine in the world)
LinkedIn is a social media platform where you can find professional information and learn about new job opportunities.
Infographics, step-by-step pictorial instructions, and visual information may all be found on Pinterest.
Reddit: Discussions on subjects relevant to your niche
3 tools to help manage your social media promotion
Luckily, there are lots of tools that can help you manage your social media posts. With the right tool, you should be able to promote all your posts in just an hour or two a week. Here are my favorites:
1. Buffer: One of the simplest methods to plan Facebook, Instagram, Twitter, LinkedIn, and Pinterest posts in advance. Their browser plug-in is also useful for swiftly adding intriguing posts to your social promotion queue when you come across them.
2. Hootsuite: Hootsuite is a strong social sharing, scheduling, and monitoring application if you want something a little more in-depth. It's definitely a little too much for a new blogger, but it's worth looking at once you've established yourself.
3. Gain App: Gain is an excellent tool for coordinating and regulating who writes what from your account if you collaborate with numerous individuals on your site. Their processes are a little more expensive, but they may save you a lot of time.
Guest blogging on other relevant blogs and sites like Medium, Quora & Linkedin
How to land your first guest blog post?
My first guest article on the blog of the social media scheduling platform Buffer gave me one of my greatest breaks. Not only did I gain access to their 1 million+ readership, but I was also linked with a brand that others in my industry admire.
Getting a guest post on a blog like Buffer's isn't simple, and I was only able to do so because I spent weeks cultivating a connection with their blog editor through strategic blogger outreach—by first prominently highlighting them on my blog (providing value first).
How to republish your content on other blogs?
Try reposting your material on Medium if a huge guest blogging campaign isn't in the cards right now. You may also hunt for a prominent Medium publication in your niche and publish your piece there to reach a wider audience.
There's also Quora, a question-and-answer website where anybody may answer a user's query. Look for relevant subjects in your field and then respond to any queries you've already addressed on your blog.
Finally, if your blog entries are more business-oriented, you could wish to share them on LinkedIn, where that audience spends a lot of time.
The essential takeaway from all of this is that you should hunt for locations where your audience is present—whether that's other blogs, communities, or social media platforms—and be active there.
Forums and message boards for bloggers
How to find the right forums and message boards?
There are alternative choices if your search doesn't turn up any Facebook Groups with a large number of members (5,000+). On Facebook, LinkedIn, Reddit, or independent forum websites, look for more generic groups that pertain to your expertise.
My Favorite online groups for entrepreneurs
Remember that message boards and forums aren't merely for posting links to your blog entries. Before you ask for anything in return, you must first create value. As a result, begin by establishing relationships and interacting with those who are already present.
Using an email newsletter to grow your blog audience
One of the most effective ways to promote your blog is to promote it to your own readership (over time). An email newsletter is the most effective approach to keep existing readers involved in your work, and it's one of the first things you should do.
It's also possible to build a simple email list. Include a registration form in your posts and on important pages of your website. To manage the 150,000+ email subscribers I now have on my site, I use ConvertKit, although Mailchimp is the greatest free email marketing service to begin started with.
Other ways to promote your blog and get more traffic
Keep in mind that the only thing standing in the way of your blog's growth is you. It will take some creativity and a willingness to try new things, but it will be well worth the effort.
Let’s talk about how to (eventually) make money from your blog.
6. Make Money from your Blog
Making money from your blog is towards the conclusion of this guide to creating a blog for a reason. You can't expect to generate money right away unless you already have a large following somewhere—monetization should not be your primary priority right now, but rather something to strive towards.
Even so, when you embark on this new journey, it's a good idea to have a rough notion of how you'd like to make money blogging. While your readership is still increasing, some of these monetization tactics will be easier to adopt than others.
1. Freelancing (Selling your Services)
Offering your skills (by obtaining blogging jobs, freelance writing projects, or otherwise selling your knowledge as a service) is by far the easiest way to start generating money from your blog as soon as feasible.
Don't allow the fact that you don't have those work samples deter you. Create those sample articles, designs, or other deliverables and publish them on your own blog as if they were a paid assignment.
You're already prepared to pitch potential clients if you have a talent that you can market as a service. That ability may be anything along the lines of...
1. Writing
2. Design
3. Photography
4. Marketing
5. Public Relations
6. Social Media Management
7. Virtual Assistance
8. Community Building
9. SEO or Paid advertising campaigns
10. Business Strategy and Project Management
The list goes on.. because any skill can be monetized.
2. Affiliate Programs
3. Sponsored Blog Content
What is sponsored blog content?
A blog sponsorship is when a business, corporation, or individual pays you a fee in exchange for getting their content (or offer) in front of your audience.
4. Online Courses
How to launch a profitable online course?
Encourage your blog's visitors to interact with you by asking questions, providing free downloads, sharing advice, and encouraging them to either join your email list or personally reach out and connect with you.
Learn about their most pressing issues (as related to the broader topics covered on your blog). Identify the ways you can help them in a unique way by drawing on your own skills, expertise, and experience. After you've figured out how to help a few of your readers solve a real problem they're having, pitch them on pre-ordering your course and getting direct coaching from you while you work on the actual course material (individually, in a very personalised manner either over email or ideally on the phone).
If you ask people to give you their hard-earned money, you'll know if you're fixing a genuine need for them. You'll also get real-time test subjects to help you create and select your course material.
5. Traditional Blog Advertisements (Ad Networks)
Mediavine, Monumetric, Google AdSense, and Propeller Ads are some of the top blog ad networks to apply to. There may be a few specialist ad networks giving better payments than the competitors in your niche, depending on the area you're blogging about.
Overall, typical CPC or CPM advertising isn't particularly successful (at least as a feasible source of significant blog revenue) until you have more than 1 million monthly visitors, so it's not a good monetization channel to focus on in the short run. However, when you're first establishing a blog, it might be one of the simplest methods to profit from your audience without putting in a lot of effort.
6. Podcast Sponsorships
Launching a (basic) podcast for your viewers is another wonderful method to start monetizing your site. You may arrange sponsorships from marketers who want to target your sort of readers and listeners using your traffic and early listener stats.
7. Physical Products (eCommerce) and Software Tools
Another fantastic approach to monetise your blog readership is to offer a physical product or software tool to the people in your community—especially if you'll be opening an eCommerce store (with the correct eCommerce website builders) to sell things that are linked to what your readers require.
12 Best eCommerce Website Builders (to Sell Products Online) in 2022
1. Shopify
2. BigCommerce
3. Zyro
4. Wix eCommerce Website Builder
5. Squarespace eCommerce
6. WooCommerce + Wordpress
7. Shift4Shop
8. Weebly eCommerce by Square
9. Square Online
10. Big Cartel
11. Ecwid
12. Volusion
8. Business Partnerships
Apart from building your brand and the reach of your blog, there aren't as many methods to legitimately engineer the establishment of these sorts of connections as being attentive to the creative individuals and ideas that come your way when they discover you.
On the other hand, if there's someone in your industry with whom you'd like to cooperate and work, think about how you might offer value to their company.
How to Start a Blog in 2022: Final Takeaways for New Bloggers
Ultimately, growing a successful blog all boils down to being excited and engaged with your new blog. If you want people to read what you’re writing, you need to give them a reason to.
Write exciting content, connect with people in your niche and enthusiastically share what you’re working on.
The traffic, monetization and everything else will follow.
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