Here are 10 call to action tips to increase your conversions: (CTAs for landing pages.)

 Here are 10 call to action tips to increase your conversions:

Tip #1 : V-V-U formula Verb, value, urgency. Verb → get Value → graded Urgency → today

Example: wordstream.com

Tip #2 : Minimize risk and effort Surround your CTA with risk-minimizing statements. No credit card needed. Unlimited access. 70+ tools. Don't give users a reason to second guess.

Example: copy.ai

Tip #3 : Create desire Exclusivity, new, and FOMO are powerful ways to drive action and interest. Use "request access" or "join waitlist" or "notify me."

Example: nira.com

Tip #4 : Click-result formula Tell people what will happen if they click: "View Listings" takes you directly to a listings page. Where are users directed after clicking? Write that.

Example: microaquire.com

Tip #5 : Use design to direct action Design elements like arrows tell visitors exactly where they should focus attention and encourage a natural flow from headline to CTA.

Example: databox.com

Tip #6 : Social proof reduces hesitancy

Next to your CTA, include social proof to remove any doubts. Instead of second guessing, social proof tells users they won't regret signing up.

Example: baselime.io

Tip #7 : First-person phrasing Instead of using "your," use first-person phrasing like "me." This directly involves the user and helps them commit to clicking your CTA.

Example: audiense.com

Tip #8 : Eliminate friction words Friction words: sign up, submit, invest, get started. These all imply more steps. More steps = more time to second guess. Seamlessly flow users into your offer without the notion of added time and effort.

Example: airbnb.com

Tip #9 : Instant gratification Instant gratification is a motivating factor. Great CTAs use this psychological factor via words like "see it on your site" to imply fast solutions.

Example: drift.com

Tip #10 : Be true to your brand Let your brand personality shine in your CTA. Consistency of your brand tone and voice should maintain through your call to action.

Example: tripadvisor.com

Thank you for reading!

credit: Jeremy Moser