What is Lens Protocol?

 What is Lens Protocol?









Lens Protocol is leading the charge in developing a decentralized social identity and it is building the infrastructure that will make interoperability between different social platforms possible. 

Lens is looking to create a single social identity that can be used across various platforms that are part of their ecosystem. They are inviting protocols to build user-facing products using their technology and letting the user choose which protocol to use.



What is the Benefit ?



Unlike web2 platforms such as Twitter and Instagram, Lens users have the option of choosing what platform to use without the fear of losing their content and audience if they move.

Currently, if you wanted to leave the Twitter ecosystem, you would lose all your followers and content and would have to build a social circle on another platform from scratch. Lens fixes this.

Social platforms today are siloed and any content you create on one platform does not automatically get reflected on others. 

By creating a single social identity, Lens will make it possible for content created by a user to be shared across all the protocols built on the Lens infrastructure. 









How Are They Doing This?




Lens data — profiles, followers, content —  are stored as NFTs on Polygon. These NFTs can be plugged into any dApp built within the ecosystem, 

such as:


Lenster

Orb

Lenstube, and 

Phaver




FOLLOW ME ON LENS. 🌿


KAZANI.LENS




Lenster is the most popular decentralized social media dApp built on Lens Protocol. It brings the familiar functionality of Web2 to Web3, with most of its features being similar to Twitter. 


The key difference with Lenster is that content is not moderated and your profile and followers from there can be transferred to any other dApp built on Lens.


The full list of dApps built on Lens can be found HERE.



You should also know there are a few other protocols like Lens: 

DeSo, (FOLLOW ME ON DESO)

Farcaster, (FOLLOW ME ON FARCASTER)

and 

Orbis are attempting to do something similar and are worth checking out.




credit: BanklessDAO




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